Nesma Latest News

Jollibee Saudi Arabia celebrated the opening of its 13th branch in the Kingdom, located in the Baroom Center, Jeddah.

The opening ceremony
was attended by Jollibee and Chowking’s General Manager, Faisal Bahmrez, and Turki Basabrain, Jollibee and Chowking’s HR and Administrative Manager.

Jollibee is the most popular fast food chain in the Philippines with over 600 stores. Jollibee’s menu includes a wide selection of food including hamburgers, fried chicken and ice cream. It is endearingly known as the McDonald’s of the Philippines.

A consortium made up of Nesma Holding and Transports Ciutat Comtal (TCC), a Spanish transport company, was awarded a contract for operation and maintenance of Makkah Public Transportation Program (MPTP) buses, valued at SAR 3.1 billion.

His Royal Highness Prince Khalid Al Faisal, Governor of Makkah Province, and Nesma President, Sh. Saleh Al-Turki signed the contract which includes handling the supply, operation and maintenance of 400 buses for a period of 10 years. Under the contract, the consortium will start operating the Makkah public transport system after 18 months.

The project will provide public transportation service for all segments of the society, and to help transform and improve travel throughout the city while adhering to social, economic, environmental and traffic conditions, the Saudi Press Agency reported. The public transport system will be implemented as part of the Kingdom’s Vision 2030.

What do zombies and dinosaurs have to do with Nesma? A project completed by NDigitec for IMG Worlds of Adventure announces the arrival to Dubai of the world’s largest indoor theme park. The action-packed commercial brought to life by NDigitec showcases the strength of its premedia division, which incorporated a range of global brands and animated characters such as the Hulk, Iron Man, and the Powerpuff Girls for this ambitious project.

“The film is by far the most VFX heavy and advanced CGI-based piece of filmmaking to come from this region. I hear from people all over the world who have seen the commercial and love it,” says producer Daniel Sheridan.

The campaign was far-reaching, broadcasting on regional television outlets such as MBC and Cartoon Network (CN), running for 20 weeks in all major UAE cinemas, and entertaining passengers around the globe on Emirates Airline’s ICE network.

“When we first pitched our treatment, the client was blown away at our creativity, attention to brand, and ability to deliver such high-quality content,” says Executive Producer Nathan Ornick. “In this region, there are talented agencies, film production companies and specialized post-production companies, but when it comes to a single, integrated solutions provider for content from concept to color-correction, NDigitec is by far the best.”

The 82-second spot required a turnaround of less than nine weeks. NDigitec developed the script with its internal creative team which required four weeks of preproduction. The film was shot over two days in Dubai on both physical sets and green screen. NDigitec’s postproduction and CGI team then dedicated over 40 artists to create the spot in just five weeks of post, including 3D animation of dinosaurs and Marvel superheroes, 2D animation, 3D set replacements and physical effects.

“Every shot is a VFX shot,” says VFX Supervisor Eyad Arabi. “This production really pushed things to the limit. Working with global brands such as Marvel and CN was a great privilege, and collaborating with their creative departments was inspiring. We got to create the story where many of these epic characters come to Dubai for the very first time.”

Developing the film to appeal to the diverse concerns of each major brand required extreme attention to detail. For example, although the Marvel characters of Iron Man and the Hulk are all from one art guideline set with detailed references, all the assets had to be developed, built and animated from scratch by NDigitec.

“These kinds of projects are the reason many of us got into creating animation and VFX in the first place,” says Arabi.

Nesma Water and Energy have been awarded the Industrial Valley Phase 3 Parcel C Infrastructure Works project, one of the largest infrastructure contracts offered to date by King Abdullah Economic City.

As the main engineering, procurement and construction contractor, NW&E’s scope of work covers the construction of infrastructure
for potable water, sewage, treated sewage effluent, stormwater drainage, electrical and telecommunications in addition to nearly eight kilometers of road works.

The company plans to complete the project within 500 days.

• 2009 – 2010: Development of the airport runway to accommodate medium-sized and large-sized Boeing 747-777 and Airbus 320-321-330 aircrafts.
• 2012: Commencement of the expansion and improvement of the airport terminal lounges and facilities to keep pace with the launch of international operation.
• 2013: Completion of the international lounges, plus the launch of international flights to/from Hail Airport operated by different airlines.
• 2015: Hail Airport was chosen to be a Hub Airport to gradually link all Kingdom's airports through Hail Airport due to its strategic location.
• Early 2016: the General Authority of Civil Aviation, in cooperation with Nesma Airlines, completed several preparations to take the Hub Airport to its operating phase. The Hub Airport is an initiative by the General Authority aiming to provide air transport services linking all cities in the Kingdom, north to south.

Four Nesma companies participated in the International Forum for Religious Tourism in Cairo during October 10-11. The participants were Mawaddah, Namma Tours, Nesma Airlines and Namma Shipping.